How good that this kid is made of paper and is not real! This young bull makes quite an impression with its sharp horns and its battle-ready attitude! His powerful presence and size of 92 x 53 x 60 cm credibly signals that he would take.
Semiotics: Typography has become means in supporting the photos message. Even when the picture is made up of words, the picture is what is most important to the advertisement. I guess, this pin shows literally how a picture is worth a thousand words.