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We just published a new Temkin Group report, The ROI of Customer Experience. The report provides groundbreaking analysis of 10,000 US consumers and 3,000 UK consumers, identifying the financial benefit of improving customer experience. Here is the executive summary: An analysis of US and UK consumers shows that customer experience is highly correlated to loyalty. Customer experience leaders have more than a 16 percentage point advantage over customer experience laggards in consumers’…
The Simple Math Behind Every Profitable Business — Customer Lifetime Value
Simple math shows you which customers make money, and which cost you. How to avoid the dangerous oversimplifications of calculating LTV.
Blog | Customer Loyalty Trends and Best Practices
Looking to learn more about customer retention and loyalty? This blog shares insights into trends & best practices from the Merkle Loyalty Solutions team.
How to Get Smart about Customer Lifetime Value - Avaya Connected Blog
Every business is focused on the bottom line: Making sure revenue exceeds costs each month. One big line item for
Learn what is Customer Lifetime Value and how to calculate it. How does it compare to the competition? Could it be made more appealing?
Understanding Customer Lifetime Value: A Non-Geek's Guide
What is Customer Lifetime Value and Why Is It Important? Customer Lifetime Value (CLV) attempts to determine the economic value a customer brings over their