As much as we focus on and rave about selling on Amazon using the FBA program (Fulfillment By Amazon), there are actually times when we feel it is beneficial to Merchant Fulfill (MF) items. This means that instead of Amazon processing the order (as is with using FBA), you will process and ship the orders yourself to the customer. There are six scenarios where we would merchant fulfill as well as recommend that you consider it too. When Amazon is temporarily out of stock on the item. W
