Marketing Tips & Resources
Creative Trends - Creative Trends 2020
Creative Trends - Creative Trends 2019
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Oscar Pop! - Oscar Pop! 2020
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Color Trends - 2021 Color Trends
Color Trends - Color Trends 2020
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The animal kingdom is rich with symbolism, and wild cats are perfect for this. Our feline friends are powerful, cunning, intelligent and adorable. If you are looking to add moments of majesty to your campaigns, think about how #wild #cats could engage your audience. Find out more on our blog!
Social #media is so ubiquitous in our lives, but what does it actually take to establish a career in the industry? Many creative professionals with roots in design and photography often make the transition to social media marketing. From an understanding of #business strategy to a flair for visuals, we take you through how to turn your #creative skills into a thriving social career. Click the below link to find out more!
Rebranding is an integral part of a company's lifecycle, but it gets a bad rep. Many assume you only do it because your business is failing or because you have become bored with it. In reality, it can add new energy to a brand or better communicate your unique POV. However, it can be confusing to figure out when, why or how to rebrand. So, we've pulled together five rebranding misconceptions that every brand should avoid. Check it out!
When looking to physically and mentally energize potential customers with your designs, color can be a powerful marketing tool for sports design and branding. The Intelligent use of color can also be tailored to different sports and products. Learn what fits your brand by checking out our blog!
Stuffing with fruit or without? Turkey or ham? Marshmallows or candied yams? Whatever family food traditions you'll be following this year, we've got the answers to build the perfect Thanksgiving dinner for your upcoming digital marketing campaigns. Thanks to #ShutterstockAI, we've looked through thousands of plates and millions of meals to determine which dishes had the highest click-through rates. Check out the results! 🥧🦃
Emotionally connecting with audiences is crucial during such uncertain times. But in such unprecedented times how do we know what colors are impacting audiences in the right way compared to before the pandemic. ShutterstockAI is helping brands understand how the pandemic impacted color performance in marketing, and what marketers can do to implement this! Click here to see the color hues and don'ts!
The holiday season is fast approaching. So, how can marketers ensure their festive content resonates? According to ShutterstockAI's analysis of eleven years of creative marketing data, silver is the go-to color to boost the CTR of your ads! Silver had a consistently higher CTR than gold over the last three holiday seasons. So, why not opt for a silvery, sparkly, snowy scene this festive season! Read more here
How do you rebuild a brand? Creative Director of @Papier, James MacKenzie has three tips. 📖 Storytelling! Ask yourself who is using your product and why? For Papier, this meant revealing the human stories behind the beautiful stationery 🔺 A clean logo is a key part of any rebrand, not an after-thought. Remember, simplicity is key. 🎨 Find the perfect color palette. Many brands go too wild with color, instead find a palette that offers warmth and focus, without distracting from the product.