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As a metonymy code, they use circles, rectangles, and some data to show Apple's technology. And a big Apple's symbol among these circles and rectangles. Metonymy is the term used to describe the invocation of an object or idea using an associative detail; thus a syntagmatic dimension. http://ilze.org/semio/008.htm

As a metonymy code, they use circles, rectangles, and some data to show Apple's technology. And a big Apple's symbol among these circles and rectangles. Metonymy is the term used to describe the invocation of an object or idea using an associative detail; thus a syntagmatic dimension. http://ilze.org/semio/008.htm

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