The Performer // Brand Archetypes // The Performer is also called the Comedian, Jester, Joker, Entertainer, or Clown. Performer brands strive for community & connection by promoting enjoyment. They’re usually known for their humor, freedom, spontaneity, and showing the lighter side of life so their customers always feel like they belong with the brand. // Find your Brand Archetype now at gofilament.com/archetype