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Fantastic brand identity by Studio South, a design consultancy based in Auckland, New Zealand. "Formally APLUS Design, Studio South was established to transform brands and businesses through strong conceptual thinking and carefully crafted design. As part of our new name and website launch, we re-developed our brand identity. Our aim was to create a clean brand that reflected the progression of our portfolio and approach. Each aspect of the project was carefully considered, paying ext...
The Performer // Brand Archetypes // The Performer is also called the Comedian, Jester, Joker, Entertainer, or Clown. Performer brands strive for community & connection by promoting enjoyment. They’re usually known for their humor, freedom, spontaneity, and showing the lighter side of life so their customers always feel like they belong with the brand. // Find your Brand Archetype now at gofilament.com/archetype