Social Media Measurement

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It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.

Small social media followings have high engagement rates

It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.

4 ways to misinterpret your measurement: It's tempting to twist data into the results you want, but doing so won't help your organization get ahead. Beware these measurement traps.

Employee well-being trends for 2021 point to a safer, stronger workplace - Ragan's Workplace Wellness

4 ways to misinterpret your measurement: It's tempting to twist data into the results you want, but doing so won't help your organization get ahead. Beware these measurement traps.

How #PR pros can measure ROI online: Though public relations efforts can sometimes be hard to quantify, using #Google #Analytics and #Klout for social media will help show the effectiveness of your work. #socialmedia

Employee well-being trends for 2021 point to a safer, stronger workplace - Ragan's Workplace Wellness

Ragan's CEO shares top predictions and priorities for leaders to consider in the new year.

Analytics: The sideways approach to #PR measurement: Sometimes, the direct approach isn't the most effective way to tackle a challenge. #analytics #socialmedia

Employee well-being trends for 2021 point to a safer, stronger workplace - Ragan's Workplace Wellness

Ragan's CEO shares top predictions and priorities for leaders to consider in the new year.

19 free social media #analytics tools: When budget allocations are at a premium (and when aren't they?) metrics are crucial. Here are some terrific online helpers. #socialmedia

Employee well-being trends for 2021 point to a safer, stronger workplace - Ragan's Workplace Wellness

Ragan's CEO shares top predictions and priorities for leaders to consider in the new year.

The metrics you should present to execs: 5 tips: The magic metric executives want to see? Doesn't exist. They want information that moves the organization forward. #PR #analytics #measurement

Employee well-being trends for 2021 point to a safer, stronger workplace - Ragan's Workplace Wellness

Ragan's CEO shares top predictions and priorities for leaders to consider in the new year.

Employee well-being trends for 2021 point to a safer, stronger workplace - Ragan's Workplace Wellness

Ragan's CEO shares top predictions and priorities for leaders to consider in the new year.

Move over, ROI--here are five ways to measure return on engagement. #measurement #socialmedia #marketing

5 ways to measure "return on engagement"

While return on investment is measured mostly in financial and economic ways, today's brands want something grander. That's where return on engagement (ROE) ...

5 things to look for in social media analytics: Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips. #marketing #measurement #socialmedia

Employee well-being trends for 2021 point to a safer, stronger workplace - Ragan's Workplace Wellness

Ragan's CEO shares top predictions and priorities for leaders to consider in the new year.

Intel triples visitors to web magazine within a year.

Should employers mandate that their people get a vaccine? Not yet, says one attorney. - Ragan's Workplace Wellness

For the moment, organizations should recommend that workers get vaccinated, and wait to see how things play out.

Testing social signals: Can social media improve search rankings?

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Social media has a measurable impact on Google organic search results, with Google+ improving rankings the most.

So many options, so little time...

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Sympathy for GM.

PR industry developing social media measurement standards. Finally...

Employee well-being trends for 2021 point to a safer, stronger workplace - Ragan's Workplace Wellness

Ragan's CEO shares top predictions and priorities for leaders to consider in the new year.

Infographic: Social Media Marketing Is Not Just About 1 Metric!

[Infographic] Social Media Marketing Is Not Just About 1 Metric!

Read the article: [Infographic] Social Media Marketing Is Not Just About 1 Metric! | Written by social media specialists from Socialbakers.

Infographic: A beginner’s guide to SEO.

Employee well-being trends for 2021 point to a safer, stronger workplace - Ragan's Workplace Wellness

Ragan's CEO shares top predictions and priorities for leaders to consider in the new year.