Bio. - logo redesign by Sydney-based motion design director Jonathon Lau. In mid 2014 Foxtel relaunched the bio. channel, complete with a changed brand DNA and program offering. The brand focuses around the concept of the ‘lens’, a graphical circle that is used to focus in on what’s important, and represents the station’s attention to curating quality content.The rebrand looks back to 1960′s and 70′s design and the animation techniques from that time. The logo was refreshed / branding / identity
Bio. - logo redesign by Sydney-based motion design director Jonathon Lau. In mid 2014 Foxtel relaunched the bio. channel, complete with a changed brand DNA and program offering. The brand focuses around the concept of the ‘lens’, a graphical circle that is used to focus in on what’s important, and represents the station’s attention to curating quality content.The rebrand looks back to 1960′s and 70′s design and the animation techniques from that time. The logo was refreshed / branding / identity
