Jun 26, 2022 - The Story: Being a mother unlocks a whole different level of emotion. When we see our children in pain we want to do EVERYTHING possible to make it better. And being a crunchy mama, it takes severe situations to consider over-the-counter products and treatments. When tova developed a diaper rash last summer, I didn’t think anything of it. We just applied our natural ointment thinking it would go away. But it got worse. And worse. And worse and worse. Sores were developing and she was miserable.