Wealthy Greek women with some color. The orange color was made from a saffron dye. Saffron helped with childbirth and cramps for women and was worn for weddings or to bring its healing powers to a woman in life if she wore it.
Greeks would wear "Petasos", which we know as hats. They appeared around 1200 BC and were made to protect the greeks from weather. Just like in the photo, the "Petasos" would have chin straps so when they were not being used the hat would still ahng down the greeks back.