It’s such a remarkably simple idea: Design for humans and riders. Not engineers. In the past I’ve argued that transit Form is equally important as transit Function – if not more so. That is, Function is no longer enough. Transit is losing the war to cars at least in part because cars provide a more pleasurable experience than transit. In the future, it’s form, design and an attention to the needs of the rider that will separate the transit winners from the transit losers.