Flipping through Adweek at work, I came across some really clever ads to celebrate Oreo's 100 Birthday! The idea of the ads is to pull out events in history from the past 100 years, and incorporate the Oreo brand in them.
This is cool, the escalator has been turned to look like an iPhone screen with a whole range of apps. This is advertising apples endless apps. It would be hard to miss this whilst you are travelling up the escalator.
Headline- the large short texts that take up most of the advertisement effectively convey the message of how delicious Nutella (the product) tastes by appealing to the readers sense of taste(lick) and sight( texts are written in chocolate).
Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations
Funny pictures about I will never see the Arc de Triomphe the same way again. Oh, and cool pics about I will never see the Arc de Triomphe the same way again. Also, I will never see the Arc de Triomphe the same way again photos.
Bench Presses Advertisement into Bare Thighs: The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette"
To me this ad has to do with sex appeal. The asparagus looks like female legs. This ad is telling me that if I eat my vegetables I can be sexy. A good example of an attention grabbing ad. Great example of imagery.