There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
VISUAL VERBAL CONNECTION - very simple design of a clock taking the place of the "o" in the actual word "clock". We could use this in the yearbook for spreads talking about crunching time, schedules, and time v.
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The chosen font along with the depiction of the heart monitor creates a very successful and effective logo type. One would easily see the heart rate as the letter U and put the rest together, A simple ye successful design.