William M. Backer developed and created with the Coco-Cola Company campaigns "It's the Real Thing", and "I'd like to Buy the World a Coke". He also created the multi-award winning "Miller Lite Beer All Stars" campaign for the Miller Brewing Company.
Some inadvertent deaths are unavoidable—wrong place, wrong time. Staying alive requires perceiving threat, feeling dread, and responding. Heres some tips you should know to stay alive in some dangerous situations.