This simple and creative add for coca-cola is perfect for grabbing attention, makes me want to sip on some sweet and refreshing coke!
Coca-Cola poster from Mayer/McCann Erickson Slovakia, Figur-Grund-Trennung
Artist - Coca-ColaThe figure and ground could be either the red space or the white space. If the red space is the figure, there is a bottle of Coca-Cola, if the white space is the figure there is a knife and a fork.
Simple, creative, and effective across cultures. Love the use of positive and negative space! Amazing how a powerful brand, with the right design, can say so much without any copy