How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
The mark, intended to be both flexible and playful, is derived from an isometric grid which forms the letter ‘W’. This structure allows for limitless variations of the logo – sometimes bright and vibrant, at other times