unapologetic. living bravely. being your true self. a lot of people will take this quote to be connotative of something negative, that being unapologetically who you are means you walk around offending people or making them uncomfortable. this couldn't be further from the truth. being who you are is about letting the beautiful and unique qualities about yourself shine so brightly that you are never mistaken for anything but who you really are. the opposite of fake ness. genuine. true.