ABSOLUT BLANK, a global creative movement, in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity. Artists were invited to turn blank silhouettes of the iconic bottle into their own personal works of art.
Absolut Vodka Unique. Simple : Only the obligatory information are mentioned on the packaging. The packaging design is unexpected which impact with strength consumers and allow a good differentiation. Every bottles are different each others. Style and decoration processes are random and modified for each bottle. This create unique bottle as denomination of product requires “ absolut Vodka Unique” This shows a precise positioning with a wish to create a rarity feeling.