CHALLENGEPrimary is a new co-working concept that blends health and wellness into the workplace. We were tasked with creating a sophisticated but approachable identity that resonates with their health conscious and savvy entrepreneur audience.
We like how this simple logo is set on a card with more imagery to round out the brand identity. Could include Seattle (Mount Rainier or downtown skyline) or both Seattle and Jerusalem images? NS: imagery and swatch consonance