Subaru is trying to reach a young professional male audience. Subaru is reaching out to men that want to settle down and are looking for security. The Subaru is dependable and can be a part of a person's every aspect in life. Subaru ads usually consist of men with families, but this new ad is sort of that prequel. This Subaru ad reaches out to men and women (more specifically men) that are approaching their mid 30's and early 40's and want to start new committed and family adventures.