Quick hit for Friday. I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line "Have a break. Have a Kit Kat." It is a great idea and I like the execution of the ad, as the…
Guerrilla Advertising in New York for the Sopranos. This is a funny stunt which is extremely intriguing to a passerby who happens to see the arm hanging from the taxi boot. This encourages them to look at the sticker and see that the arm is fake.
// What a awesome idea! Showers that look and function like giant Sprite dispensers were installed on popular beaches in Brazil and Israel. The eye-catching showers reminded people of the refreshing power of Sprite.
NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.