I dont know if this is the point of the ad, but the Guinness cup remind me of female legs walking. If so, it is totally the idea of sex appeal behind this ad. The lighting is awesome and it works well.
AIAIAI Headphones: Sexy Vice Magazine Ad This ad uses sex appeal to get the viewer engaged. It is only a pair of headphones but in the overall glance at it it looks like the female body. This ad appeals to men.
Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
Smart and eye catching ads for a Brazilian Gym The copy says: Give your slender body a chance to get rid of you Find your slender body hidden somewhere in your scale Get rid of your weight off your shoulders oh , yeah we are working on it!