Melting polar bear ice sculpture created by artist Mark Coreth was presented last week in Copenhagen and is sponsored by WWF to create an awareness on the human impact on the climate. As it melts, the skeleton appears.
A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.
Dentist Telephone Pole Flyer With Tear-Off Teeth Dr. John Mullaly, a dentist in Muskegon, MI, came up with a creative approach to advertising his dental services by posting telephone pole flyers with tear-off teeth.
Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.