Apparently "Tide's a sudsing whizz even in hardest water." It's enough to make you want to embrace your box of Tide so tightly that little hearts squirt right out of it. If you're into that kind of thing.
Memories of the old days: Woolworth Gumdrop Goody Tree FOR CHRISTMAS COME & SEE 1950 Magazine Ad. I still have one of these and my grandchildren are fascinated with the gumdrop tree. Decorating (and eating the goodies) is a holiday tradition.