Have A Br Have A Billboard. JWT London used the iconic slogan that implies the person putting the billboard up has quit work early to enjoy a Kit Kat.
Americans think of "Gimme a break" as KitKat's slogan, but its more famous global tagline, dating to is "Have a break … have a Kit Kat." JWT London found a fun new way to illustrate that line this year—with a half-finished billboard.
A Simple Yet Brilliant Kit Kat Ad - goes to show if the brand is strong enough, ads don't even have to feature a logo or product name
"kit kat ad" - This funny Kit Kat ad tells the story of a worker who decided to take the slogan of the chocolate brand to heart during the installation of this bi.
We used the iconic slogan, giving it an ironic twist with our poster design that implies the person putting the billboard up has quit work early to enjoy a Kit Kat.
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Advertising Agency: JWT, London, UK Copywriter / Art Director:Jeremy Carr Design: Mark Gardener Account Supervisor: Antony Hill Account Manager: R