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Looking to reach customers and potential customers on their mobile devices? Columnist Andrew Waber gives marketers critical stats to inform their strategies.

3 Mobile Trends Key To Successful Marketing Going Forward

A study by Chitika Insights shows that the iPad dominates rivals when it comes to web usage, as measured through ad impressions.

Brasileiros consomem cada vez mais vídeos em dispositivos móveis - Blog A2ad

Brasileiros consomem cada vez mais vídeos em dispositivos móveis - Blog A2ad

Smartphones Enable Micro-Moments In addition to giving us more moments when we can share our promotions, the smartphone is driving a shift in consumer behavior that has expanded the types of products consumers search for.  Google calls these micro-moments, and here’s an example: Whereas consumers used to have to set aside a good chunk of time to research bigger purchases like a new car or a mortgage for a house, now they are starting to take advantage of brief moments when they are not…

How Innovation Changes The Ps Of Marketing

Smartphones Enable Micro-Moments In addition to giving us more moments when we can share our promotions, the smartphone is driving a shift in consumer behavior that has expanded the types of products consumers search for. Google calls these micro-moments, and here’s an example: Whereas consumers used to have to set aside a good chunk of time to research bigger purchases like a new car or a mortgage for a house, now they are starting to take advantage of brief moments when they are not…

67 Mobile Facts To Develop Your 2014 Budget

Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.

Earlier this year, Mark Ballard from RKG showed that ROI varied significantly by mobile device,  i.e., the ROI on iPad, Kindle , Android tablet, etc. varied significantly. Our research shows a similar trend as we found that the ROI from iOS users is about double that of Android users.    The reason why the ROI differs so much is because of demographics, user experience, form factor and the context in which these devices are used.

3 Mobile Trends Every Search Marketer Must Know

Earlier this year, Mark Ballard from RKG showed that ROI varied significantly by mobile device, i.e., the ROI on iPad, Kindle , Android tablet, etc. varied significantly. Our research shows a similar trend as we found that the ROI from iOS users is about double that of Android users. The reason why the ROI differs so much is because of demographics, user experience, form factor and the context in which these devices are used.

Jan2015-AppleandSamsungMarket

The State Of iPhone In 2015: The Stats Marketers Need To Know

Mobile User Experience Infographic The 614 Group

What Publishers Must Consider When Planning Their Mobile Strategies

Do you have a solid mobile strategy in place? Columnist Rob Rasko tells marketers what to consider when choosing a technology vendor to help monetize mobile content.

Travelers using the mobile web expressed a desire to get information about the details of their trips. Almost eight in 10 surveyed used their device to check on the status of a flight. The next most important task was getting directions or operating hours, at 74%, followed by flight check-ins/reservations (69%), finding a business location (65%), account log-ins (64%) and then searching for flights, hotels and car rentals (63%).

Customers Respond to Sites Whipped into Mobile Shape

Craziest Locations Where Digital Buyers in North America Have Purchased Products Digitally, Aug 2015 (% of respondents)

Mobile Devices Bring Commerce Everywhere . Really - eMarketer

And June findings from Trademob offer mobile marketers and advertisers little justification for additional budget, especially for display ads. The app marketing platform found 40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.

Useless* Mobile Ad Clicks Worldwide, June 2012 (% of total)

#Mobile Ad Spending Worldwide, by Region, 2011-2016 via @eMarketer

BII MOBILE INSIGHTS: More Ad Money Is Going Mobile

Early data from the fourth quarter of 2014 produced by IBM shows record breaking activity for mobile, with online traffic from mobile devices surpassing desktop on Thanksgiving Day and accounting for nearly 50% of all online traffic on Black Friday.

How Marketers Can Keep Pace As Mobile Rises And Matures

Early data from the fourth quarter of 2014 produced by IBM shows record breaking activity for mobile, with online traffic from mobile devices surpassing desktop on Thanksgiving Day and accounting for nearly of all online traffic on Black Friday.

Good old Matt Cutts says Google Mobile Queries May Surpass PC Search This Year. So the question is, is your website #Responsive?

Matt Cutts: Google Mobile Queries May Surpass PC Search This Year

Consumer that have clicked/tapped on a mobile ad on their mobile device

10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing

Consumer that have clicked/tapped on a mobile ad on their mobile device

Most of the orders placed on mobile devices happened on tablets—and more than 99% of tablet purchases occurred on the iPad, with just a negl...

Retail Benefits Most from Mobile Email Revolution - eMarketer

Mobile Advertising Measurement: Winning the Long Game

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve

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