Smartphones Enable Micro-Moments In addition to giving us more moments when we can share our promotions, the smartphone is driving a shift in consumer behavior that has expanded the types of products consumers search for. Google calls these micro-moments, and here’s an example: Whereas consumers used to have to set aside a good chunk of time to research bigger purchases like a new car or a mortgage for a house, now they are starting to take advantage of brief moments when they are not…
Earlier this year, Mark Ballard from RKG showed that ROI varied significantly by mobile device, i.e., the ROI on iPad, Kindle , Android tablet, etc. varied significantly. Our research shows a similar trend as we found that the ROI from iOS users is about double that of Android users. The reason why the ROI differs so much is because of demographics, user experience, form factor and the context in which these devices are used.
The State Of iPhone In 2015: The Stats Marketers Need To Know
Early data from the fourth quarter of 2014 produced by IBM shows record breaking activity for mobile, with online traffic from mobile devices surpassing desktop on Thanksgiving Day and accounting for nearly of all online traffic on Black Friday.
Matt Cutts: Google Mobile Queries May Surpass PC Search This Year