Ever wonder why certain brands catch your eye while others blend into the background? Or why you feel inexplicably hungry when you see a particular shade of red and yellow at your favorite fast food joint? Well, that’s not a coincidence — it’s color magic! Okay, I must admit, maybe not magic, but it’s close enough. Designers know how to wield the power of color like a wizard with a palette, using color theory to create visuals that make us […]
