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Though the old serif logo had a "scholarly" feel which correlates with the purpose of a search engine. That said, I think the new sans serif logo is much better because it is more modern/forward looking which better encompasses Google's wide breadth (maps, chrome, mail, docs, etc).

New Logo for Google — BP&O

Though the old serif logo had a "scholarly" feel which correlates with the purpose of a search engine. That said, I think the new sans serif logo is much better because it is more modern/forward looking which better encompasses Google's wide breadth (maps, chrome, mail, docs, etc).

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