Social TV

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Paul Mcgrath
Types of Second-Screen Apps That Keep Users Engaged | Adweek

The Type of Second-Screen Apps That Keep Users Engaged the Most

How advertisers can best leverage them

#socialTV #TVOTNYC11

Create stories using social media. Turn what people post on social media into compelling stories. Collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.

Games Of Thrones And Walking Dead: Turning Great TV Into Interactive Stories

Games Of Thrones And Walking Dead: Turning Great TV Into Interactive Stories

The creator of the acclaimed Walking Dead games has set hearts racing with news it’ll interpret Game of Thrones next. CEO Dan Connors talks about how the studio brings interactivity to Hollywood properties and immersing fans in their favorite TV narratives.

Highly recommended slide deck on the future of digital consumption and advertising trends.

THE FUTURE OF DIGITAL: 2013 [SLIDE DECK]

A presentation by Business Insider CEO Henry Blodget.

Although we often hear how Twitter dominates second screen activity for TV shows, it doesn't only happen on Twitter. Shows that have  custom apps, or that try to create a companion experience on their web sites will often get way more visits (as much as 10 times the people) than people tweeting. The stats above compare web visits, custom app visits, and people who tweet during the broadcast windows, it is estimated that about 50 people see a tweet for every person that tweets).

Although we often hear how Twitter dominates second screen activity for TV shows, it doesn't only happen on Twitter. Shows that have custom apps, or that try to create a companion experience on their web sites will often get way more visits (as much as 10 times the people) than people tweeting. The stats above compare web visits, custom app visits, and people who tweet during the broadcast windows, it is estimated that about 50 people see a tweet for every person that tweets).

new multi-platform experience by Channel 4 for #Utopia - #TheNetworkIsWatching

ThenetworkiswatchingCom

new multi-platform experience by Channel 4 for #Utopia - #TheNetworkIsWatching

56% of Americans view an average of 141 #VideoAd per month - YTD #infographic on reach and frequency of #OnLineVideo ads (#VideoAd)

comScore-Reach-Frequency-Online-Video-Ads-Jan-Oct-2013-Nov2013 - Marketing Charts

Reach and frequency of online video ads, from January through October, 2013.

Across all kinds of programming, 84 percent of users say they engage with their tablets or smartphones while watching TV at least once a month, while 39 percent do at least once each day.  Of these users, 72 percent said they are more likely to watch a TV show after engaging with the show’s social media pages or mobile apps, while 51 percent use social networks to talk to other fans while watching the same show (perhaps through a hashtag campaign on Twitter).

Wowza Media Systems: Second Screen usage means big opportunities for companies [infographic]

Image via Wowza Media SystemsCredit: With the mass adoption of smartphones and tablets, users have transformed normal daily activities, like watching TV, into a social affair, thanks to social media [...]

#SocialTV campaign by ABC for #RisingStar

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In preparation for the highly anticipated premiere of "Rising Star", American network ABC launched an social activation Instagram campaign that lets aspiring singers audition for the show via Instagram.

Digital Set to Surpass TV in Time Spent with Media in the UK

Digital Set to Surpass TV in Time Spent with Media in the UK - eMarketer

Mobile fuels the rise in digital time spent

Social TV activities skew young.

HorowitzAssoc-Social-Engagement-With-TV-Content-by-Age-Oct2013 - Marketing Charts

Social engagement with TV content, by age group.

Twitter & Nielsen claim that TV ads are 36% more effective when paired with promoted tweets.

TV advertising becomes 36% more effective when paired with promoted tweets

Twitter has claimed that running TV ads alongside promoted tweets is 36 per cent more effective than TV advertising alone.

CTV just released the new interactive webseries #Interference for #PlayedCTV

CTV just released the new interactive webseries #Interference for #PlayedCTV

How people watch TV in the multi screen era.

How people watch TV in the multi screen era.

#BringDownTheKing is quite a cool mix of outdoor and social activation by SKYNZ for #GameOfThrones

Best Juicer For Ginger Shot 2021 - Reviews & Buyer's Guide

#BringDownTheKing is quite a cool mix of outdoor and social activation by SKYNZ for #GameOfThrones

Facebook partners with SecondSync to provide more advanced data reporting on social TV behavior.

Facebook Steps Onto Twitter's TV Data Turf

Facebook has announced that it will begin to publish anonymized data about its 1.23 billion active users through a new program called Chatter.