Lipton - Unconventional Marketing - Module 4 - Small and Big #befoodbocconimooc #communication #shoppingbag #drink #food #foodandbeverage #betabocconi

The Give-away bag was designed in a form of an actual lipton clear green tea bag. A pack of lipton clear green tea was kept in it with hoola hoop and was handed to the ladies in the malls as a giveaway.

Colombia. Coffee - Place branding - Module 3 - Local and Global #befoodbocconimooc #colombia #travel #place #branding #drink #food #foodandbeverage #betabocconi

from field to cup -- fair trade coffee

Product packaging adaptation - Value proposition management - - Module 3 - Local and Global #befoodbocconimooc #redbull #culture #adaptation #brandvisuals #valueproposition #drink #food #foodandbeverage #betabocconi

Product packaging adaptation - Value proposition management - - Module 3 - Local and Global

Lindt - Origin Positioning - Module 3 - Local and Global #befoodbocconimooc #origin #history #tradition #drink #food #foodandbeverage #betabocconi

Discover the world of chocolates with Lindt & Sprungli; find our entire range of chocolate, recipes, news and more at the world of Lindt Canada.

Coca-Cola Dancing Vending Machine - Sprite Giant Soda Machine Shower - Unconventional Marketing - Module 4 - Small and Big #befoodbocconimooc #communication #cocacola #drink #food #foodandbeverage #betabocconi

Coca-Cola Dancing Vending Machine - Sprite Giant Soda Machine Shower - Unconventional Marketing - Module 4 - Small and Big

"Say cheeese" Place branding  Module 3 - Local and Global #befoodbocconimooc #place #branding #drink #food #foodandbeverage #betabocconi

La France Retro illustrated by Paul Thurlby

Product adaptation - Value proposition management - Module 3 - Local and Global #befoodbocconimooc #cheese #culture #adaptation #creamy #valueproposition #drink #food #foodandbeverage #betabocconi

Product adaptation - Value proposition management - Module 3 - Local and Global

"It remainds me home"- Molson - Canadian beer Module 3 - Local and Global #befoodbocconimooc #brandorigin #travel #drink #food #foodandbeverage #betabocconi

Molson Beer Fridge Opens Only To Canadian Passports

The work of a critic.  Module 1- Product and Market. #befoodbocconimooc #critic #cooking #opnion #review #drink #food #foodandbeverage #betabocconi

The work of a critic. Module Product and Market.

WHo is who?  Brand Value - Module 2 -Tradition and Innovation #befoodbocconimooc #brandvalues #drink #food #foodandbeverage #betabocconi

Can you name the restaurants with these logos? Test your knowledge on this miscellaneous quiz to see how you do and compare your score to others.

Jameson Interactive Projections NYC - Unconventional Marketing - Module 4 - Small and Big #befoodbocconimooc #communication #Jameson #drink #food #foodandbeverage #betabocconi

Jameson Interactive Projections NYC - Unconventional Marketing - Module 4 - Small and Big

Self-Driving Truck’s First Delivery Was 50,000 Cans Of Budweiser

Self-Driving Truck's First Delivery Was 50,000 Cans Of Budweiser

Otto made its first self-driving delivery last month, hauling a load of beer 125 miles in Colorado. Its second load will run through traffic in Ohio.

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