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Branding for Kavi
Our approach was to draw inspiration from the natural element of water, which embodies many of the qualities we associate with women. By leveraging the metaphor of water, the Kavi logo is a stylized letter K designed to resemble a wave. The Kavi logo type typography takes the wave motif from the logo mark and integrates it into the lowercase “K,” visually linking the app’s typography with its mark - the wave. This clever mirroring strengthens brand recognition, allowing the typography to stand alone and effectively represent Kavi without requiring the logo mark alongside it. The brand language is designed to be wholesome, approachable, and friendly, creating a safe and welcoming atmosphere.