~2010. With the new taboo related to steroid use, as per the rampant use in professional sport, there was an increase in the "aesthetic" human form. This new ideal was pioneered by an online forum member known as Zyzz.
dorian yates - Olympia winner 1992-1997. Up until this point, size like this was unheard of. People like Ronnie Coleman, Dorian Yates, and Jay Cutler (from 1990-current) have set the size standards. They compete at near 300lbs!