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Environmental Scan/User Testing
Marketing Plan & Assessment Measures
John Cotton Dana
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https://social-media-strategy-template.blogspot.com/ #SocialMedia Marketing research methods was mentioned a lot in this chapter based on sales forecast and using the right technology to measure POS data to stay up-to-date with consumers puchasing behavior. It also mentions different sources for data such as data from the government and surveys.
Developing and Implementing a Simple Media/Communications Plan | ALA Advocacy, Legislation & Issues
This is a pdf exerpt from the book Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons