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Abraham Maslow’s hierarchy of needs is an important psychological theory that addresses the stages of growth in humans. Typically displayed in the shape of a pyramid, the largest and most base physiological needs – breathing, food, water, sleeping etc – are displayed at the bottom, followed by safety, love/belonging, esteem and self-actualisation.
Social Influencers..Social Influencers The Word of Mouth Marketing Association defines a social media influencer as a person or group of people who possess greater than average potential to influence due to attributes such as frequency of communication, personal persuasiveness or size of and centrality to a social network, among others. Who do people trust? What platforms are influencers using? Check out this info-graphic for some answers. -