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Elm Grove Police Department in Wisconsin developed an outdoor campaign to promote the concept, “Slower is Better.” Interactive billboards were placed by roads where speed had become an issue, feeding back to motorists the possible implications of their driving habits. The die-cut signs were placed over roadside radar trailers and were triggered by speeds above 25 mph.
The Government of South Australia and Motor Accident Commission have worked together to urge drivers to focus on driving and not speaking on mobile phones. A mobile phone is shown wrapped around a telephone pole.