Featuring DIY KraftHeinz:Kraft Salad Dressing
This is commercial for Kraft Singles American Cheese from 1985. The big idea that it is conveying is that their cheese contains milk, making it a good and healthy choice for mothers to give to their children. It reinforces the big idea by actually showing milk and a cute child to appeal to emotion. It's effective because it appeals to mothers and it simply explains that Kraft Singles are a good choice because of calcium it offers to their children.