Exactly what I was talking about with D&AD pencil. Background and part of object exactly the same colour, but shading and details filling in the gap, but then also using a part of it, or a section (maybe internal cogs or whatever) as brushed steel.
India is running a print and poster campaign demonstrating the extra strong adhesive action of Lint Roller. The advertising campaign demonstrates the roller’s ability to pick up all pet hairs from a cat, dog and rabbit.
This is cool, the escalator has been turned to look like an iPhone screen with a whole range of apps. This is advertising apples endless apps. It would be hard to miss this whilst you are travelling up the escalator.
Fibonacci, Golden Ratio, Phi and Divine Proportion. Adjacent numbers quickly approach a constant ratio equal to the "golden ratio" ϕ (approximately Worth noting: ϕxϕ = ϕ + 1 and = ϕ - 1 Also note floral spiral pattern: + = and = ϕ ≅