What is branding

What is brand personality? How can it help your business? Which frameworks can help you craft one? Let’s find out here …

A brand purpose can have a major impact on how your brand is viewed in the market. Find out the essence of a brand purpose and why it is important here.

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

In the business world, the terms branding and marketing are often used interchangeably. While they are closely related, they serve distinct purposes and have different roles in building a successful business. Understanding the difference between branding and marketing can help businesses create more effective strategies that drive long-term growth and customer loyalty.What is Branding?Branding refers to the process of defining your business’s identity. It involves shaping how your company is…

Free Brand Consistency Checklist What is brand consistency and why it is so important? Brand consistency is telling the same story at every touchpoint. Showing up for your audience in an aligned and focused manner. This consistency builds recognition. Recognition builds trust. Trust builds loyalty. People are much more likely to buy from a company […]

The foundation of the creative work I’ve been involved with always focusses on clients’ customers first; considering what they view to be important and how they are likely to engage with that…

Brand, Branding & Brand Identity are words used incorrectly way too much. Let's dig deep and learn what each one is and how you can make them work for you.

What is Brand Strategy (+ How It’s Different from Business Strategy) | Lena Designs Studio