Road safety creative ads

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Print advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO. Road Safety Poster, Dont Text And Drive, Bike Print, Safety Posters, Ad Of The World, Road Safety, Creative Ads, Creative Advertising, Online Portfolio

Reading or writing a text message, posting on social media, or just checking one’s email: these have become mundane actions, a part of everyday life. But they can prove dramatic if done while driving. These actions force drivers to divert their eyes from the road for at least 5 seconds, equivalent to 70 meters at city speeds (50 kms/ hr) and multiply by 23 the chance of an accident. These past few years, telephone use has become one of the leading causes of road accidents, together with…

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Fernando De Estrada

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