Learn from the biggest and best companies in the world! Use smart color theory to maximize the impact of your small business branding and take your biz to the next level! Choose the best brand and logo colors to fit your business and target your ideal audience!
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Many organizations incorporate some sort of optical illusion or other deceptive element into the very logos that they build their identity around. For example, did you know that the FedEx logo includes a hidden graphical message? The white space between the E and the X is an arrow pointing to the right. This arrow is