It’s no secret that fragrance has the power to make or break someone’s presence. It can stop a person in their tracks or repel even the most tolerant person. Scientifically, our bodies and brains are designed to react to scents. Scents evoke a visceral reaction in most of us so it’s only reasonable that we take our relationship with fragrance very seriously. Here you'll learn why you need a signature scent and how to pick the right one for you.