Mcdonalds im lovin it advertisement

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a mcdonald's restaurant at night with the stars in the sky above and mountains behind it

To communicate that McDonald's has 24hs service we did a visual synthesis where we showed the time-lapse of a night through a long exposure photograph of a full starred sky with a Mc Donald's restaurant in front of it.

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a large mcdonald's sign is lit up at night

The ad agency Leo Burnett, maker of clever campaigns like landmine stickers and human billboards, designed this glorious billboard. It is shaped like a fry box. Yellow lights projecting upwards like a pillar of fire guide the hungry forward from up to three miles away. Link -via That's Nerdalicious! | Photo: Leo Burnett...

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a man with a mcdonald's hat on his head is holding a bag that says now you can also cycle thru

Last November 26, during the International Day of Sustainable Transport, McDonald's launch a new initiative that allows access to the Drive-Thru by bike or scooter. This initiative responds to the changes that mobility has undergone and how McAuto adapts to these changes, demonstrating McDonald's commitment to society and people. The campaign consists of a series of powerful and fun portraits where we see Drive-Thru users carrying their bags in their mouths, because the important thing is…

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a close up of a person wearing a hat with the mcdonald's logo on it

Less burgers. More humans. “1,60”, “1,95”, “2,00”, “3,75”, “3,95”… These are the (very!) minimalistic taglines that one can read through McDonald’s latest “value campaign”, next to its iconic ‘M’ golden arches. The collection of 7 print ads (see them all below) aims to put a smile on everyone’s face, especially when thinking about its burgers,

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a mcdonald's logo with the words i'm lovin'it

McDonald’s is reigniting its famous tagline – “i’m lovin’ it” – by introducing a new platform that puts more focus on lovin’. This new focus will inspire everything we do moving forward, from advertising and marketing to how we interact with customers in restaurants and on social media. moving from a philosophy of, “billions served” to “billions heard.”

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a black hat sitting on top of a wooden bench next to a burger king sign

Everybody has already forgotten something behind them after sharing a delicious meal in a restaurant. Usually, it’s no big deal, you just have to go back the next day. But this time, we had to wait for 7 months. Can you imagine? All these cold toys, orphan books and lost keys that are waiting for their owners since then. Fortunately, BURGER KING® Belgium is finally reopening. This time, they won’t celebrate this event with a picture of a delicious burger. Instead, BURGER KING® chose to make…

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