When it comes to selecting the right target market for your brand, there are several steps you need to take to get there. Segmentation can be described as the process of creating small segments within a broad market in order to identify the right customers. Segmentation can help with meeting your cu
Every marketer should be aware of the six stages of Marketing Funnel. Understanding the marketing funnel helps building strategies that lead to better lead conversion rate and user engagement at every stage of the buyer's journey.