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Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them – Adweek Employee Profile Design, Employee Spotlight Social Media Post, Bad Employees, Investment Ads, Festival Creative Ads, Creative Campaign Ideas, Post Instagram Ideas, Employee Branding, Festival Ads
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Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

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McDonald's: Employer Brand Campaign • Ads of the World™ | Part of The Clio Network Employer Branding Campaign, Branding Campaign, Campaign Ads, Ad Of The World, Creative Advertising Campaign, Creative Advertising Design, Employer Branding, Brand Campaign, Best Ads
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McDonald's: Employer Brand Campaign • Ads of the World™ | Part of The Clio Network

The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.

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Snowflakes, Me Me Me Millennials + Phone Zombies—the British Army Wants You Does this new recruitment campaign miss the mark, or is this case of political correctness gone mad? Words by Billie Muraben Employer Branding Campaign, Recruitment Advertising, Recruitment Poster Design, Recruitment Campaign, Recruitment Ads, Ads Agency, Branding Campaign, Recruitment Marketing, Army Recruitment
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Snowflakes, Me Me Me Millennials + Phone Zombies—the British Army Wants You

In its latest recruitment campaign for the British Army, creative agency Karmarama has drawn upon both historic and very (overly?) contemporary references in a series of posters, TV, and radio ads titled, “Your Army Needs You.” Based on Alfred Leete’s 1914 recruitment poster, “Lord Kitchener Wants Y

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