What design style springs to mind for a “Natural” product? My mind jumps instantly to earthy tones, minimalistic designs, and packaging that blends in with the crowd? Yeah, maybe that’s the norm, but here’s the thing—natural doesn’t have to mean dull, and eco-friendly doesn’t have to mean predictable. I wanted to push the boat out on what it means to be a modern, eco-friendly brand selling a natural product. Most natural products are packaged in muted colours, trying to convey their earth...
524