Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…
Today, when a single person sees about 3000 ads each day, and we are becoming more and more blind to advertising, companies must find new and creative ways to catch consumer's attention. If you are having a hard time coming up with new ideas, or you are just a bored panda looking for some inspiration - this collection of 21 Creative Double Page Magazine Ads should really help you!
Hello, my name is Solomon and I am a Print ADdict. It all started on a beautiful summer day when I fired up my laptop and decided to cherish the fact that hard work beats talent when talent doesn't work hard. So I decided to put my creative skills to test and challenged myself to 365 days of print ads.
Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they're bound to come up with something cool and creative sooner or later. We've searched the web and collected some of the most creative print ads we could find. Most of these ads don't just advertise the company or cause behind them, they also make an actual point. So if you don't understand the angle at first, give it some time and think about it.