Fuldende Branding & Identity Design — f u l d e n d e .
How fuldende should ‘feel' like? Feelings engage with a mood. The mood represents a brand personality and the personality reflects the brand values. Within this chain reaction, it is vital to understand and identify the ‘right’ feelings to tailor an accurate and a well-fit visual representation.
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Meet The Founder, Rachel “I always thought of fashion as an expression of yourself, your identity. How I dress or present myself means something, it’s a reflection of who I am and my ethos.” Growing up in San Diego, Rachel is a born entrepreneur and curator who knew she always wanted to start her own company. She hust