shadow Loved the simple concept in this poster. The eye drifts naturally downward into the shadow of the Legos. A great ad that symbolizes the imagination that Legos foster. Best of all it conveys this this with absolutely no text.
Proximity: this Heinz ketchup ad keeps all of the tomatoes together to form the ketchup bottle which is keeping like things together, but the most important thing is what you see first and that is the Heinz ketchup logo.