Gustavo Cardona

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Gustavo Cardona
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7 Business Model Archetypes. There are 3 primary business personalities: product creators, service provides, and traders. Secondary business model archetypes come from combining the three primary archetypes: the brokerage (a company trades as a service), the subscription (a company that turns a service into a product), and the marketplace, which turns the act of trade into a product. Finally, a seventh archetype we call the ecosystem, combines all three primary archetypes.

7 Business Model Personalities BY Neal Cabage Business models are like instruction manuals for your business. These archetypes could help.

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