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Fashion Logo Design
Armani logo Formed in 1975 and named for the designer Giorgio Armani, Armani is a worldwide luxury brand, based in Italy. Armani has a number of apparel lines (Armani, Giorgio Arrmani, Emporio Armani , Armani Collezioni,Armani Jeans, Armani Junior, AX|Armani Exchange) as well as other lifestyle brand. He is well known for his menswear and for his clean, tailored lines.
Ralph Lauren / Ralph Lauren released a line of women’s suit that were tailored in a classic men’s style in 1970 and was the first instance where the Polo emblem was seen (a full two years before the classic men’s polo would make an appearance). To understand the emblem is to know why Ralph Lifshitz chose the name “Polo” in the first place. For him, he was interested in promoting a lifestyle and the sport of Polo which embodied a world of elegance and style.
Burberry Prosum / While the mention of “Burberry” invokes thoughts of their eponymous check pattern and their invention of gabardine, it was 1901 when the Burberry Equestrian Knight Logo was developed. Containing the Latin word “Prorsum,” meaning forward, many speculate that the knight’s armor reflects the companies innovation in the realm of outerwear.
Lamborghini / The Lamborgini Bull reflects the zodiac sign (Taurus) of company founder Ferruccio Lamborghini who purposefully copied the Ferrari shield to irk Enzo Ferrari. The first two Lamborghini models were badged alphanumerically, the 350GT and its successor, the 400GT. After that, all subsequent models would be named after notorious Spanish fighting bulls like the ferocious Miura bulls of Andalusia, the Murciélago which survived 28 sword strokes in a 1879 bullfight.
Ferrari / Enzo Ferrari told the story of the prancing horse logo just once. “The horse was painted on the fuselage of the fighter plane of Francesco Baracca — a heroic airman of the First World War. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.’
Louis Vuitton / The Louis Vuitton monogram was first introduced in 1896 and created by Louis’ son, Georges Vuitton. Described as a “Japanese-inspired flower motif,” the monogram’s original purpose was to thwart the counterfeiting of the Parisian company’s designer luggage and is one of the earliest examples of fashion branding. The pattern of alternating brown and beige squares was known as Damier (French for checkerboard).
Prada / While Prada chooses to solely use their name for most branding, they do in fact have an emblem with a rich history. The classic rope design that aligns the periphery comes from when the Italian house were appointed as the official suppliers to the Italian Royal Household in 1919 – thus allowing them to use the House of Savoy’s coat of arms.
Maserati / The Maserati Brothers took inspiration from the statue of Neptune that sat in the square in Bologna, Italy where Maserati was originally headquartered. While Mario Maserati, an artist, was responsible for the original logo, he would never work on any designs relating to engineering or automobiles.
Hermés / Hermès began as a small harness workshop in Paris, which was dedicated to serving European noblemen and creating luxury harnesses and bridles for horse-drawn carriages. The Hermès logo is a royal carriage and a horse – and uses a slightly modified form of the Memphis typeface which was originally designed by Dr. Rudolf Wolf in 1929.
YSL / Adolphe Jean-Marie Mouron or simply Cassandre – a Ukrainian-French painter, commercial poster artist and typeface designer – created the YSL logo in December 1961 only a few years before his suicide. As some have put it, “The challenge [was] in how Cassandre dared to break the unwritten rule of not mixing – in the same word – two typeface features that are, in principle, incompatible.
Versace’s Medusa Head / While we traditionally think of Medusa’s head as something unappealing, it is in fact her transformation into a beast by Athena that was at the heart of Gianni Versace’s intentions when he created the logo in 1978. The Medusa emblem picked up by Versace became an iconic motif in fashion as it evoked sheer authority, attractiveness and fatal fascination; three basic attributes of Medusa.